About the authors

Dion HinchcliffeDion Hinchcliffe is executive vice president, strategy of Dachis Group. As an enterprise architect, author, blogger, and business strategist, he works with the leadership teams of Fortune 500 and Global 2000 firms to devise strategies to help them adapt their organizations to the challenges and opportunities of the twenty-first century. He has been featured or quoted in CIO Magazine, Computerworld, Forbes, Wired, and BusinessWeek and is a frequent keynote speaker at industry-leading conferences such as Web 2.0 Expo, Enterprise 2.0, CeBIT, and the Agile Executive Forum. Hinchcliffe has previously cofounded and operated several thought-leading information technology and management consulting firms, including Hinchcliffe & Company and Sphere of Influence, where he broke new ground in the areas of next-generation information technology, social media, open supply chains, business agility, and emergent Web architectures for large enterprises. He writes about next-generation business at dionhinchcliffe.com and on Twitter at @dhinchcliffe.

Peter KimPeter Kim is chief strategy officer of Dachis Group. As an advisor on social business, he works with clients on strategy formulation and driving global industry discourse. He has been quoted by media outlets including CNN, CNBC, NPR, the New York Times, and the Wall Street Journal and has been a featured speaker at events including SXSW, Web 2.0 Expo, and Dachis Group Social Business Summits. Kim was previously an analyst at Forrester Research and head of international marketing operations, e-commerce, and digital marketing at PUMA AG. He holds degrees from the University of Virginia Darden School of Business and the University of Pennsylvania. He blogs about social business at beingpeterkim.com and on Twitter as @peterkim.

Dachis Group powers social business performance for the world’s leading companies, measuring social performance with social business intelligence, managing social brands with performance brand market- ing, and redesigning social enterprises as connected companies. With its combination of a proprietary big data analytics platform, a comprehensive set of software-as-a-service social engagement technology platforms, and a world-leading social business professional services group, large companies rely on the company’s counsel to establish powerful, effective, meaningful, and measurable engagement initiatives throughout their organizations. For more information, visit dachisgroup.com.